BAM pushes for digital transformation, launching BAM Virtual Store, a virtual real estate center

         BAM is Thailand’s first AMC to launch a state-of-the-art virtual real estate center – BAM Virtual Store which provides customer services in all dimensions, e.g. an online debt-restructuring center and a showcase of BAM's properties including houses, land, condos, and investment properties from across the country. This is the latest platform that meets all customer needs.

         Mr. Bundit Anantamongkol, the CEO of Bangkok Commercial Asset Management Public Company Limited or BAM, stated: “The COVID-19 pandemic happening in the past two years has rapidly pushed the nation towards a digital economy. Consumer behavior is therefore changing as customers opt to use various services through online channels more and more, enabling customers to complete transactions at different times and anywhere with ease while they can save time and practice social distancing during the COVID-19 situation.”

         Mr. Anantamongkol added: “BAM has continuously developed various platforms and communication channels to respond to every dimension of customer needs, such as virtual booths, virtual events, 360-degree virtual tours and video tours of properties, and social media under “BAM Thailand”. In addition, BAM has also selected and advertised special price properties on many leading e-commerce platforms, such as DDProperty.com, Baania.com, Kaidee.com, Dotproperty.co.th, Shopee.com, etc.”

         Mr. Anantamongkol continued: “For the launch of BAM Virtual Store, a virtual world, it is a combination of service innovation and cutting-edge technology which furthers the existing service model using online format, allowing customers to get access to information and request services anytime and anywhere as well as viewing properties for sale more conveniently. This provides a brand-new experience for our interested customers.”

         “Within the BAM Virtual Store, a virtual real estate center, customers will have access to services of the digital age in all dimensions, whether it is a debt-restructuring service through an online debt-restructuring center or viewing of properties through Virtual 360° innovation for special price properties across the country and BAM's property renovation projects. In addition, customers can view properties from a high angle by helicopter or drone. There are other corners that represent partnerships and various e-commerce platforms where BAM’s NPAs are promoted,” further stated Mr. Anantamongkol.

         He added that: “BAM Virtual Store, a virtual real estate center, will increase efficiency and bring about a modern aspect of comprehensive presentation of properties, as well as responding to the current lifestyle that needs speed and convenience. BAM is ready to elevate NPLs and NPAs business services even further under our main mission of reviving assets to drive Thai economy and society towards sustainable growth.”